Contributed to the growth of the denim range by £20million in 4 years.

Created best selling concepts still available at Next: Enhancer, Luxe Lift, 360 and Relaxed Vintage Skinny range.

Managing both a team of 3 designers and all Next territory designers and product developers. Travelling to factories in China, Hong Kong, Bangladesh, Sri Lanka, India, Portugal and Turkey.

Designing the entire women’s Next denim and casual bottoms range from fabric development, wash process to final samples, across all product areas from denim; Jeans, dresses, shirts, shorts, jackets and skirts. All casual bottoms across trousers, shorts, jersey and woven.

Working alongside the buyer and team to have a ‘Fashion Eye’ towards the growing collection and bring in new fabric direction, fits and cover any emerging trends for the Next customer.

Regular factory, mill & laundry visits, working closely with wash technicians to create new washes.

Continuous research from blogs and street style, working closely with trend forecasting sites and regular visits to trend shows Premiere Vision, Kingpins and Premium Berlin. Regular shopping visits to London, Europe, USA and Asia.

Designing clear, detailed specs to be distributed to all Next territories, suppliers and working with them on a daily basis to understand everything from fabric, laundry process to technical design sheets.