Launched the Ena Pelly denim line from SS23

Designing From SS22.

Designing all denim including jeans, jackets, skirts, shorts and dresses.

Designing Casual non denim including dresses, shorts and shirts.

HEAD OF DESIGN

Brought into Outland Denim as a design lead from AW19.

Refining Men and Women’s fit, wash & threads.

Designed SS20 to SS23 Men’s and Women’s; introducing new sustainable fabrics and wash.

Plan, design and develop new ranges, taking responsibility for everything from design concept through to technical development and product selection.

Produce creative designs that represent the Outland Brand and relevant trends across women’s and men’s range.

Lead in sustainable product strategy, style, fabric, colour, pattern and pricing.

Be responsible for fabric selection, planning and development.

Interpreting trends into directional fashion designs.

Implement and work with the teams on critical paths and trigger dates.

Strengthen the strategy with the Outland Team, which can then be interpreted into products for the range.

Produce specs either by hand or illustrator/CAD.

Communicate directly & clearly with the factory and mills.

Represent the brand on an international stage, conferences and social media.

Fit into multiple roles within the business when required.

First range debuted at 400% up year on year.

Brought into Reiss to launch new denim and lifestyle casual range into store from August 2018.

Took on leather, casual and formal trousers, all shorts and leather skirts from SS19

Sourced new factories and successfully implemented a supplier base.

Created a new denim range and set-up for Reiss Womenswear.

Due to the success of the first range, options and budget have increased for AW19. Expanding both core, carryover and new trend pieces.

Created a current Allsaints best selling continuity style.

Designer of AllSaints denim and casual range - designed four ranges a year from first concept to final prototypes to fit the AllSaints aesthetic.

Working with a strong design team and in-house atelier in the pattern room. Working on garments, fabric selection, pattern, design to final wash.

Working on the stand, hand sketching, CAD, working with in-house pattern cutters and machinists.

Working in the factory laundries on new washes from fabric to final machine processes.

Re-fit and refined the entire range from pattern to fit when worn, to relaunch bottoms range in Feb 2018.

SEEN WORN KEPT

A new brand under the Antropologie Retailer.

Designed and supported the team under with STROM.

2021-2022 Denim Design & Sourcing Project Across Women’s & Menswear.

Sourced New fabrications & factories.

Rebranded the metalwear and trims.

Designed back pocket embroidery stitch to be put on all denim to give branded look.

Refit existing blocks and created new fits.

Contributed to the growth of the denim range by £20million in 4 years.

Created best selling concepts still available at Next: Enhancer, Luxe Lift, 360 and Relaxed Vintage Skinny range.

Managing both a team of 3 designers and all Next territory designers and product developers. Travelling to factories in China, Hong Kong, Bangladesh, Sri Lanka, India, Portugal and Turkey.

Designing the entire women’s Next denim and casual bottoms range from fabric development, wash process to final samples, across all product areas from denim; Jeans, dresses, shirts, shorts, jackets and skirts. All casual bottoms across trousers, shorts, jersey and woven.

Working alongside the buyer and team to have a ‘Fashion Eye’ towards the growing collection and bring in new fabric direction, fits and cover any emerging trends for the Next customer.

Regular factory, mill & laundry visits, working closely with wash technicians to create new washes.

Continuous research from blogs and street style, working closely with trend forecasting sites and regular visits to trend shows Premiere Vision, Kingpins and Premium Berlin. Regular shopping visits to London, Europe, USA and Asia.

Designing clear, detailed specs to be distributed to all Next territories, suppliers and working with them on a daily basis to understand everything from fabric, laundry process to technical design sheets.

Antur Supply Co - a lifestyle brand curated for the adventurous heart. Having launched in 2018, we established the brand with our signature camping mats and insulated water bottles. Over the past 18 months, I have been designing and developing our most exciting project yet.

Functional, comfortable, durable, and breathable denim, built for your lifestyle.

We developed jeans that don't restrict your lifestyle. A jean that can adapt, and can be worn at the office, on your commute, for nights out, Sunday walks, and everything in between.

Our custom ASX denim fabric is made of a cotton/COOLMAX®/LYCRA® blend for ultimate comfort, free movement, and breathability. COOLMAX® is designed to keep moisture away from the skin making our denim 30% more breathable than traditional denim. It also holds thermo-regulating properties, keeping you warmer when it's cold out and cooler when it's warm out.

LYCRA® gives our denim 4X the stretch.

We added a gusset panel for stretch, free movement, and durability where you need it most. No more crotch rips!

You heard that right.. DEEP WOMEN'S POCKETS! I recently created a Tiktok video that hit 1.2 million views; showing the deep pockets on our women's denim. We are so glad you love them as much as we do. Women need deep pockets

We added a secure flap to the inside of the back pocket to help keep your valuables safe.

We coated the jeans with SILVERPLUS® finish making the jeans water-resistant, anti-odour, and anti-bacterial.

Reinforced Belt Loops, Sustainable Non-leather Backpatch & Extra Strong Thread.

Antur denim includes:

Reinforce the belt loops

A sustainable backpatch

Coats Epic EcoVerde® threading - a 100% recycled premium polyester core spun sewing thread that has been precisely engineered to create durable, attractive seams with greater abrasion resistance

Eco-friendly Metalware:

For the metal buttons and trims, we made sure not to use electroplating. By not using electroplating, we were able to create a finish on the trims using a tumbler as opposed to using chemicals for the desired finish. This meant zero chemicals, less water, and less electricity was used to produce them.

Design & Wash Consultant for Strom’s LA & UK clients:

Catwalk Reports For LA Customers.

Designing for Showroom and directly for customers.

Work on wash direction and fabric selection for brands.

Creating introductions between Strom and new brands & retailers.

Denim Trend Forecasting Consultant

Brought into Firetrap as the sole womenswear denim and bottoms designer to reinvent the women’s denim range from AW11 Preview.

Developing wash design at the laundry from initial fabric selection.

Constantly developing both new fabrics with denim mills and developing new innovative ways of washing. Redeveloped all trims metalwork and presentation for a new improved look.

Regular travel to the laundry and factory to develop product in Casablanca, Morocco.

Each season I presented the new collection and the trends, fabric and wash inspirational overviews for the following season to all Firetrap sales agents.

AW12 Preview collection was up 90% on the previous year.

SS19 Creative Direction Project